Alo Yoga Expands Empire with Luxury Wellness Hub on Miami Beach's Iconic Lincoln Road
Luxury activewear powerhouse Alo Yoga is set to breathe new life into a prominent vacant corner at the intersection of Lincoln Road and Collins Avenue, marking a significant addition to Miami Beach's wellness landscape. The celebrity-favorite brand is advancing plans to establish not just a retail outlet but an exclusive health club in what promises to be a transformative development for the area.
Historic District Approval Pending for Luxury Fitness Destination
The Miami Beach Historic Preservation Board is scheduled to review Alo Yoga's ambitious renovation proposal on Tuesday for the former Walgreens pharmacy space at the Decoplage condominium's ground floor. Located at 100 Lincoln Road, the building itself—completed in 1965—doesn't hold historic designation, but its position within Miami Beach's treasured Art Deco Historic District necessitates preservation board approval for any modifications.
The renovation plans represent a strategic move by Alo Yoga to establish a significant presence in one of Miami's most vibrant retail corridors. New York-based Lalire March Architects has been tapped to reimagine the 13,480-square-foot ground-floor retail space, which has remained unoccupied for several years, creating an opportunity for revitalization that aligns with the district's character while introducing contemporary wellness amenities.
Celebrity-Backed Brand Makes $17.3M Investment in Miami Beach
The luxury fitness brand's co-founders Danny Harris and Marco DeGeorge—who made their initial fortune with t-shirt manufacturing giant Bella + Canvas—have demonstrated their commitment to the Miami market through substantial real estate investments. An entity connected to the entrepreneurs acquired four commercial units at the Decoplage for $17.3 million in 2024, signaling confidence in the location's potential.
This expansion comes as Alo Yoga continues to enjoy unprecedented popularity among A-list celebrities, with global superstars Taylor Swift and Kendall Jenner frequently photographed in the brand's distinctive activewear. The company has successfully positioned itself at the intersection of premium fitness apparel and lifestyle wellness, creating a devoted following that extends well beyond traditional yoga practitioners.
Third Hybrid Concept Brings Elevated Wellness Experience to South Beach
According to the March 10 letter of intent, the Miami Beach location will become Alo Yoga's third hybrid retail-and-fitness concept in the United States, joining existing locations in Los Angeles and New York. These flagship destinations have redefined the traditional retail experience by incorporating comprehensive wellness facilities alongside their clothing collections.
Visitors to these existing locations enjoy access to state-of-the-art weight rooms, rejuvenating infrared saunas, invigorating cold plunges, and cutting-edge cryotherapy chambers. The facilities typically include café spaces with nutritious snack options, creating a holistic wellness ecosystem under one roof. The Miami Beach location is expected to incorporate similar premium amenities, elevating the wellness offerings available to residents and visitors in the area.
Strategic Real Estate Acquisitions Strengthen Miami Footprint
The Lincoln Road development isn't Alo Yoga's first foray into the Miami market. Harris and DeGeorge have strategically expanded their real estate portfolio in the area, acquiring a single-story retail building in the prestigious Miami Design District in late 2023. The duo paid New York-based ASG Equities $22 million for the property at 101 Northeast 40th Street, which currently houses an Alo Yoga retail location.
The Lincoln Road space represents a particularly interesting acquisition, as it comes with a complex ownership history. In 2023, an affiliate of LoanCore Capital Credit Real Estate Investment Trust obtained the commercial units after securing a final foreclosure judgment against the previous owner, an affiliate of New York-based Nightingale Group. Court records reveal that LoanCore had filed a foreclosure complaint against Nightingale in 2021 for allegedly defaulting on a $30.6 million mortgage, creating the opportunity for Alo Yoga's acquisition.
Insights: What You Need to Know About Alo Yoga's Miami Expansion
How will Alo Yoga's new location impact Lincoln Road's retail landscape?
The brand's hybrid concept will activate a long-vacant corner at a key intersection, potentially increasing foot traffic and attracting wellness-focused consumers to the area. This could trigger further upscale retail and wellness-oriented business development along the corridor.
Why is Alo Yoga investing so heavily in physical locations when many retailers are shifting to e-commerce?
Alo Yoga recognizes the value of experiential retail, particularly in the wellness sector. Their hybrid store-gym concept creates an immersive brand experience that can't be replicated online, building community and brand loyalty while showcasing their products in lifestyle settings.
What sets Alo Yoga apart from other activewear brands expanding into Miami?
Unlike competitors focused solely on apparel sales, Alo Yoga is creating comprehensive wellness destinations that incorporate cutting-edge recovery technologies, fitness facilities, and nutritional components. This approach positions them as a lifestyle brand rather than simply an activewear retailer.
How does the Historic Preservation Board approval process impact development in Miami Beach?
Projects within Miami Beach's historic districts must demonstrate that renovations respect the architectural integrity and character of the area, even for non-historic structures. This process helps maintain the district's unique aesthetic while allowing for thoughtful commercial development.
What does this expansion signal about Miami's position in the luxury wellness market?
Alo Yoga's significant investment confirms Miami's emergence as a priority market for luxury wellness brands, reflecting the city's growing reputation as a nexus for health-conscious luxury consumers and wellness tourism.
