Steve Ross Redefines West Palm Beach: A Visionary’s Ambitious Plans for South Florida
At 84 years old, Steve Ross has traded the hustle of New York’s skyline for the sunny shores of Palm Beach County. But the billionaire developer, lawyer, philanthropist, and Miami Dolphins owner isn’t just seeking a tranquil retirement. Instead, he’s taking on his most ambitious project yet—transforming West Palm Beach into a flourishing epicenter of power, commerce, and innovation.
From Hudson Yards to Palm Beach: A Legacy of Visionary Development
Ross’ reputation as a world-class developer is well-earned. His company, Related Companies, was the driving force behind Hudson Yards, a $25 billion project that reshaped Manhattan’s west side. While many would see such a monumental accomplishment as a fitting capstone to a career, Ross’ passion for building cities kept him moving forward.
“This is more like city-building, and it’s complex and challenging,” Ross told Bloomberg in 2023. “And I still love a challenge.”
His career has left an indelible mark on skylines across New York, Chicago, Los Angeles, and beyond. Now, Ross is focused on West Palm Beach, envisioning it as America’s next great hub.
The West Palm Beach Transformation: A Bold Vision
Ross’ relocation to Palm Beach during the pandemic wasn’t just a retreat; it was a strategic move. From his historic estate, the Reef, Ross set out to reimagine West Palm Beach. His goal? To transform the city into a thriving business and cultural center.
“I believe all of Palm Beach County will become the most important county in this country,” Ross declared at an August 2024 meeting with county commissioners. “This whole county in the future will become what Silicon Valley is today.”
Major Projects Underway
Ross recently launched Related Ross, a development firm focused exclusively on Palm Beach County. Through this venture, he aims to bring:
- Commercial Development: Office spaces designed to attract Wall Street firms relocating to Florida.
- Infrastructure Investments: Schools, hospitals, and public amenities to support the influx of new residents and businesses.
- Luxury Residential Spaces: High-end homes catering to affluent professionals and families.
Why West Palm Beach?
While many developers are drawn to South Florida for its weather and tax advantages, Ross sees deeper potential. West Palm Beach offers:
- Strategic Location: Proximity to major cities like Miami and Orlando.
- Business-Friendly Policies: A state government that prioritizes economic growth.
- Growing Appeal: An influx of talent and businesses seeking alternatives to traditional hubs like New York and California.
“We are sitting in the prime location in this country,” Ross emphasized. “We have an obligation to take advantage of it.”
A Floridian at Heart
Ross’ connection to Florida runs deep. Born and raised in Miami Beach, he’s been a familiar face in Palm Beach for decades. A longtime member of the Palm Beach Country Club, Ross has fond memories of the area, which he describes as a second home since childhood.
After purchasing the Reef estate in 2012 for $31.9 million, he made Palm Beach his full-time residence in 2021. Despite his new location, Ross has eschewed the island’s socialite scene, dedicating his time to philanthropic efforts and development projects.
Challenges and Opportunities
Ross’ ambitious plans aren’t without hurdles. The transformation of West Palm Beach requires careful balancing of community interests, environmental considerations, and the challenges of large-scale urban development. However, his track record suggests he’s well-equipped to navigate these complexities.
Key Partnerships
Ross has already begun collaborating with local leaders, businesses, and investors to ensure his vision aligns with the community’s needs. His ability to bring together diverse stakeholders has been a hallmark of his success in previous projects.
Insights
What makes West Palm Beach an attractive location for businesses?
Its strategic location, favorable tax environment, and growing population make it a prime destination for companies looking to expand or relocate.
How does Related Ross plan to attract Wall Street firms?
By developing state-of-the-art office spaces, improving local infrastructure, and promoting the area as a hub for financial and technological innovation.
How does Ross’ approach differ from other developers in South Florida?
Unlike others focused solely on luxury developments, Ross takes a holistic approach, investing in schools, hospitals, and community amenities to create a well-rounded city.
What impact could this transformation have on local residents?
While the developments could boost economic opportunities, there’s also the potential for rising housing costs. Ross’ plans include provisions for affordable housing to mitigate these effects.
A Vision for the Future
As Steve Ross pours his energy and resources into West Palm Beach, the city stands on the brink of a transformative era. With a focus on innovation, community, and long-term growth, Ross’ vision could turn Palm Beach County into the “Silicon Valley of the East.”
While many retirees settle into a life of leisure, Ross is doubling down on his passion for world-building. His efforts serve as a reminder that age is no barrier to ambition and that bold ideas can shape not just skylines but entire communities.
